With advertising considered "dying" due to the internet, business are looking towards new methods of marketing to increase their business. Inbound marketing is one these methods.
The concept of IM is to essentially do the opposite of traditional marketing or outbound marketing (posters, ad, commercials, push methods). This strategy focuses on the product/service/company being found by their customers. Mediums that are used are content creation, SEO, and social media.
A more descriptive elaboration can be found at the Prezi below.
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